Our Keep on Running campaign launched a couple of weeks ago and is already making a big impact across the jogscotland and athletics communities.
We are absolutely thrilled to have increased from 45 clubs and groups at the start to 60 now signed up, to capitalise on lockdown running this autumn and winter. The campaign highlights all those groups and clubs currently welcoming new members, so that lockdown runners can easily find somewhere offering inspiration and company on their running journey.
The campaign is already attracting attention, with a superb feature in the Sunday Post, including interviews with Bellahouston Road Runners and Linlithgow AC about their experiences through lockdown.
jogscotland and scottishathletics are working with participating clubs and groups to help give advice on how to go about launching the campaign at local level.
We have a new Keep On Running section on this website highlighting all those groups participating, and within that is a whole page of resources available to download and use, including posters and social media posts.
Here’s some of the basics for promotion:
*On your website and social media. You might also consider some targeted ads on social media – look for the ‘Promote’ button on your Facebook page. On the resources page above, there are some graphics you can use to promote your participation.
*Via word of mouth – ask your club/group members to share your social posts and encourage their friends and family to come along.
*Use scottishathletics and jogscotland poster templates and place these in gyms, leisure centres, park noticeboards, etc – and perhaps also in places where they’ll be seen by non-runners who might be encouraged – doctors’ surgeries, supermarket noticeboards, libraries, cafes, pubs, bookies etc!
*Use the press release template provided to send to your local newspapers, highlighting your participation.
There are many jogscotland groups and athletics clubs that enjoyed a rise in membership during the early months of lockdown and we’ve been speaking to them about how they have managed to maintain growth.